Nowadays, we are constantly struggling to reach the high standards that fashion and modern advertising impose to as a perfection. We started hating every single blemish or wrinkle on our faces, we began photoshopping our bodies, we hate our frizzy, curly, thin hair etc.
On the other hand, Dove had a different campaign, which included real women, with their real one bodies. These people talk about their insecurities about their looks and the way they accepted their natural beauty.
Therefore, we would rather buy products that say that we are already beautiful than cosmetics that say we must use them to become pretty. Yet, we expect that the first ones are filled with natural ingredients, but apparently, they are loaded with toxic components!
The brand Dove started in 1957 when the Lever Brothers produced an original ‘beauty bar.’ The advertisement claimed that their products were ‘much better for your skin’ than other soaps and that it contained ‘one-quarter cleansing cream.’
Since then, the logo featured the bird silhouette we see today as well. Yet, the models then were typical for the time, girly, with red lips. Their ads began featuring real women in the late 60s, who testified in front of a supposedly hidden camera about the moisturizing effects of the soap.
After two decades, the company started promoting inner beauty, and the ad focused on one woman ‘Jean Shy’ who reflects on a compliment given to her about her skin after using Dove.
In 1991, the “Litmus tests’ started, and the soap was advertised as low alkaline. ‘Dove is mildest. Bar none.’ The company started producing body lotions, shampoo, cleansers, deodorants, hand and face care.
In 2004, they launched the official campaign for real beauty.
In 2005, the Dove Self-Esteem Fund was founded to fight eating disorders, and they released videos which showed the unrealistic portrayal of beauty from the media, and the pressure from the press which makes girls insecure and unconfident.
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